NFC Ordering System for Cinemas
Concessions ordered from the seat. Guests tap the NFC tag on their armrest, order from the live menu, and the kitchen receives the seat number with the ticket.
The problem
Cinema concession revenue is capped by the interval queue. Guests who will not miss the film do not buy, and staff lose the busiest twenty minutes to a single line.
Our approach
An NFC tag per seat opens a menu already scoped to that screen and showtime. Orders route to the counter with seat, row and screen attached, so runners deliver without a guest ever standing up.
- Higher
- Concession spend per seat
- Zero
- Interval queueing
- Seat-level
- Order accuracy