Logo and marks
A primary mark plus the variants real life demands: mono, reversed, stacked, favicon, app icon.
Brand identity design
Brand identity design that survives contact with the real world
Logos, palettes, typography and the rules that hold them together, so your brand looks like one company on a website, an invoice and a shopfront.
A logo is not an identity. An identity is the set of decisions that lets ten different people produce work that still looks like one company. We deliver those decisions, written down, with the files to apply them.
What you get
Included in every engagement
Colour and type
Palettes tested for contrast and legibility, with a type scale that works from a caption to a billboard.
Brand guidelines
A written rulebook covering spacing, misuse, tone of voice and application, so consistency does not depend on us.
Design systems
Component libraries and design tokens that keep your digital products aligned as they grow.
Stationery and collateral
Cards, letterheads, invoices, signage and social templates, ready to hand to a printer.
Rebrands and refreshes
Staged migration from an existing identity, so you modernise without losing recognition.
How the work runs
Our 5-step process
You see something real at every stage. Nothing moves forward until the previous step is approved, so there are no surprises at handover.
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1
Discovery & Audit
We interview you, look at your market, and catalogue every place your brand currently shows up.
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2
Direction & Moodboards
Two or three distinct visual directions, presented early and cheaply so disagreement costs nothing.
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3
Design & Refinement
The chosen direction is built out properly: marks, palette, type scale, layout rules.
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4
System & Guidelines
Everything written down, so ten different people can produce work that still looks like one company.
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5
Handover & Rollout
Source files, export kits and a walkthrough, plus a staged plan for replacing the old identity.
Questions
The things people ask before they hire us
What is included in a brand identity project?
A primary logo and its variants, a colour palette, a typography system, usage guidelines, and the source files. Stationery, social templates and design systems are scoped as add-ons.
How much does brand identity design cost?
It depends on scope. A logo and core palette is the entry point; a full identity with guidelines and collateral is a larger project. You get a fixed written quote before work begins.
How long does a rebrand take?
Four to eight weeks for a full identity, depending on rounds of feedback and how much collateral is in scope.
Do we own the logo and the source files?
Yes. Full ownership and all source files transfer to you on final payment.
Can you design a brand and build the website together?
That is our most common engagement. Doing both in one scope means the site is designed in the identity rather than approximating it.
What if we do not like the first direction?
Revision rounds are built into the quote. We present directions early and cheaply, so disagreement happens before the expensive work starts.
Related services
Often scoped alongside this
Web design & development
Beautiful is the easy part. We design and build sites that load fast, rank for the terms your buyers actually type, and turn visits into conversations.
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Digital marketing & paid ads
Meta Ads, Google Ads, SEO and content: planned from research, tracked to conversion, and reported in numbers your accountant recognises.
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AI workflow automation
We find the repetitive work quietly consuming your week, then build the AI workflow that takes it over, with a human check on anything that matters.
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Ready when you are
Send us the goal and any constraints. You will get a written scope, a fixed quote and a realistic timeline — normally within one business day.